A logo may look small, but it is one of the most vital and powerful parts of a brand, which It shows the identity of a company in just one simple image.
In this guide, we explain everything about logos in easy, clear, and beginner, to ba understandable to all. Let’s dive into it.
What is a Logo?
- A logo is a visual symbol that represents a brand, business, or company.
A it can be made from:
- symbols
- texts
- colors
- combination of all
Why companies need for Logo?
1. Powerful Initial Impression:
- Its the first thing which customers see is the. and it shows companies appear professional.
2. Presents the Personality of Brands:
- By looking at a company logo, people can tell whether the brand is friendly, modern, creative, luxurious, or professional.
3. it can show up your company different than competitors:
- in a crowded market a unique logo helps a business to shine brighter to between all competitors.
4. Establish and builds trust:
- People trust brands that look organized and professional
5. It creates stable Identity for a brand:
A logo in a brand can be found everywehere:
- social media
- website
- advertisements
- business cards
- packaging
Tip: Stronger brands are more visible.
Logo Types:
1. Wordmark (with Just Text):
- This Kind of L which is based on entirely text is called logomark
exmples:
- Coca-Cola
2. Icon or Symbol Logo:
- This type of L is only made from symbolls, like Apple and Nike
3. Combination Mark (Text and Symbol):
This type of logo works in many situations, because of it, it is one of the most popular type of it
4. Lettermark:
- A logo which is made from initials.
Simple examples:
- IBM
- CNN TV News
- NASA
- HP company
5. Emblem:
- in this type, Texts can be written inside shapes.
for expmple:
- Starbucks
- Harley-Davidson
- BMW
- Warner Bros
- NFL
6. Abstract:
- An original abstract design that does not depict an actual object.
Examples:
- Nike (also abstract + symbol)
- Pepsi
- Spotify symbol
7. Minimal:
- This type is very modern, simple, and tidy.
Examples:
- Apple company (also minimal)
- Samsung company
- Windows and also Uber
Qualities of a good logo
Overall, a logo represents a company’s identity, and is ubiquitous in a brand. Now let’s dive into its all good qualities.
1. Simple:
A Simple logo looks well at all sizes and is simple to recall.
2. Unique:
Your brand logo should not be copy of other brands. it must be original at all.
3. Flexible:
Those logo looks well to works in color, in black & white, in large size, in small size, on digital and print.
4. Relevant:
- The sort of businesss should be reflected in the logos style.
- For instance, a law firm’s logo shouldnt resemble that of a childrens toy store.
4. Memorable:
After seeing it once, people should remember it.
6. Long-lasting:
After a few years, the logo shouldn’t appear dated or looks old and out of date.
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